Hello, friends! Today, I invite you to join me on an exploration of the GlossX Intense Red .66|R family.

Note: Keep in mind our focus on "background, tone, and reflect."

First, let’s pinpoint where the color "red" naturally appears in hair color. Any guesses?

If you take a closer look, you’ll find that pure red doesn’t naturally occur in hair. When we use bleach to lighten hair, we can achieve shades like red-brown, red-orange, and orange, but never pure red. Even natural "redheads" aren’t purely red, are they?

So, when choosing an artificial red, we must consider: what level of lightness will best showcase a brilliant artificial red?

Through experience, we’ve found that the most effective levels for achieving this tone are levels 5, 6, and 7.

You’ll see that in Gloss X, we’ve meticulously positioned our "red family" shades at level 5 (5.66), 6 (6.66), and 7 (7.66) to perfectly align with the warmth already present in the hair, resulting in stunning, vibrant red hues.

A Few Important Notes:

1. Background vs. Tone: These Intense Red shades are crafted with a blend of 25% background and 75% tone. This composition is designed to give highly reflective and luminous results. The background also helps the color maintain its vibrancy between salon visits.
2. Reflection and Intensity: As you observe the shades from the darkest 5.66 to the lightest 7.66, you’ll notice varying degrees of reflection. The 6.66 shade strikes a harmonious balance, offering a truly captivating red.
3. Mixing for Subtlety: When mixed with a natural base in equal parts, these shades still deliver vivid brightness. If your aim is a more subdued, commercial result, or if you’re working with gray hair, consider mixing two parts natural to one part Intense Red.

Pro Tip: Feel free to experiment by cross-mixing these shades with other families to develop your own unique colors.

We believe you’ll discover a wealth of creative options when you incorporate the GlossX Intense Red .66|R series into your hair color repertoire. Enjoy experimenting and creating stunning looks!

No matter how you use these beautiful shades from either of these GlossX families, you can rest assured that you are working with one of the most accurately formulated and highest quality hair color brands on the market, that remains affordable for any colorist, at any level.

And don’t forget—if you'd like to learn and explore GlossX and Epic hair color lines in more detail, join our GlossX & Epic haircolor formulation class [Click here for class info].

Have an amazing day, and keep making the world more beautiful, one color at a time!

Dennis Gephart
Founder and CEO, Guru Nation