A true brown or natural brown, and definitely a warm brown. If you're comparing it to the GlossX Natural family (N|.0), it will appear warmer. This is because most natural families in hair color, as defined by various brands, are designed to meet specific criteria. They need to produce a natural-looking outcome while having enough density to manage any warmth introduced during the lifting process. This density is why the natural series might seem a bit "denser" compared to the WB family.

The GlossX WB | .73 shades are amazing because they have a softer, more reflective quality. This comes from their blend of approximately 80% true brown tones with an additional 20% gold tones, making them ideal for crafting natural-looking brown to blonde shades when used on their own.

Tips for Using the WB | .73 Shades:

1. Enhancing Copper Tones: Mix with copper shades (.4) to create a rich, believable brown-copper result.
2. Softening Gold Intensity: Blend with the gold family (.3) to tone down intensity and create a more subdued look.
3. Natural Gray Coverage: Use this family to achieve gray coverage that mimics the appearance of natural brown-blonde hair.Enriched with Certified Organic Coconut Oil - Provides rich moisturizing, smoothing, repairing, and protecting properties.

The versatility of the GlossX WB | .73 series makes it an invaluable "go-to" choice in your color formulation toolkit.

• Enriched with GlossX - A new active ingredient that maximizes the performance of the color treatment by ensuring an absolutely uniform color from the roots to the ends, while enhancing incredible shine.
• SLES Free
• Paraben Free
• Made in Italy