Sustainability

WE CARE, OUR PRODUCTS ARE THOUGHTFULLY PACKAGED WITH ECO FRIENDLY MATERIALS.

PLEASE REUSE, REPURPOSE OR RECYCLE

 

Our Aluminum Hair Color tubes are:

100% Recyclable

Aluminum can be recycled easily and require little energy to provide the material with a new lease of life. The general qualities of aluminum are long lasting. Energy consumption during recycling requires only 5% of the energy necessary to produce primary aluminum. 

Infinitely Recyclable

Aluminum Tubes can be endlessly reprocessed into recycled aluminum. Because the material is pure and recyclable, 95% of an aluminum tube is recoverable. Recycled aluminum has the same qualities as “primary” aluminum and can be reused in aluminum foils, frames, cars and even airplanes.

Abundant resource

Bauxite, the raw material required to produce aluminum,  the third most abundant resource on earth in almost unlimited quantities.

Lightweight

Compared to other materials, the content-weight ratio is more favorable. A 7g tube can hold up to 100ml of product. The lightweight nature of aluminum limits greenhouse gas emissions during transport. 

Resistant

Aluminum provides a natural air-tight barrier and is corrosion-resistant while completely eliminating any air transfer and “suck-back” effects. Aluminum barrier properties protect the entire packaging from any external, harmful element.

Accurate dosage = Less waste

Because aluminum tubes are both flexible and airtight, end-users can easily dispense the quantity of product. The dosage is accurate, optimized with a high restitution rate and wasted product is avoided.

Our hair color tube boxes are 100% Recyclable

 

Our 15in1 & 13in1 Leave-in detangler spray bottles are:

Made from ethanol, a renewable and sustainable raw material produced from sugarcane. With this we are able to deliver improved sustainability and reduce our overall carbon footprint.

Sugarcane is a highly renewable crop. In comparison to conventional polyethylene plastic which is made from non-renewable fossil fuels. The main difference is that the ethanol used for our bioplastic bottles is not produced using crude oil, but instead is derived from sugarcane. 

From a life-cycle perspective, each ton of sugarcane bioplastic used to produce our bottles captures up to 3.09 tons of CO2 thus helping to reduce harmful greenhouse gas emissions.

We also went further and obtained the I'm Green Seal which guarantees the biogenic carbon content of our sugarcane bottles.

In addition, our sugarcane bioplastic is fully recyclable through post-consumer recycling channels of traditional plastics. Just place on blue recycle bin to dispose.

On November 19, 2020 our I'm Green bioplastic used in our bottles was awarded Best Sustainable Initiative by Chemical Week Magazine for its biobased sugarcane polymer production, which captures carbon dioxide (CO2) and contributes to reducing CO2 emissions. The award recognizes the overall quality of sustainability-related metrics, overall impact of sustainability and environmental factors, social and governance metrics, transparency, and disclosure.

Our Lightener boxes are:

Printed with carbon sequestering sustainable Algae ink.

Made with 100% recycled material [90% post-consumer waste | 10% recycled content from post-industrial waste] naturally biodegradable - 100% recyclable.

We neutralize and offset our shipping emissions that contribute to climate change.

With the purchase of our products you are also supporting an environmentally-friendly business that invests in sustainability initiatives to counteract the environmental impact of shipping. Every month, we calculate the total emissions generated by our shipped orders, and that number becomes our monthly offset cost that goes towards forest protection initiatives. We will be sharing these environmentally-friendly statistics in our page such as total amount of shipping emissions we have offset and the environmental impact benefit of those offsets, including how many trees we paid to protect.

Our 13in1 Epic Oil bottles are:

Made from 100% PCR [Post Consumer Recycled] plastic & aluminum cap.

For packaging your orders we use:

  • Biodegradable packing peanuts [just water needed to dissolve] made from vegetable starch.
  • Recyclable kraft paper.
  • Recyclable carton boxes.